Web hosting ratings - 3 The Content Provider Viewpoint Let s begin with
3 The Content Provider Viewpoint Let s begin with a question that many content providers find difficult to ask: What is the business aim in creating content? You need to know the answer to that fundamental question if you are to design and create your content appropriately and effectively. In practice, many people create content corresponding to their interests and then ask themselves what they can do with it. Whichever way you approach the issue of content creation, when you supply content to users through information feeds, you must consider issues relevant to all content as well as issues specific to content provided in information feeds. Assuming that you have made the decision to give your content away, how do you go about ensuring that your content is read by as many people as possible? In this chapter you learn: . Why many content providers are often delighted to give their content away . What content might be appropriate to include in a feed and considerations in how to present it effectively to the user . How to maximize the number of users who will find your feed . About issues that influence whether RSS and Atom will increase or decrease your site s visibility . About issues relating to advertising in RSS feeds Why Give Your Content Away? One of the questions raised from time to time in RSS and Atom communities is the question of why content providers should give their content away. The answers relevant to you or your business depend importantly on the business model you have chosen.
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